Purpose of You MASTERCLASS

I believe your life has a Purpose. Can you simply state what it is? You can’t live your life’s Purpose if you don’t know what it is.

Here is my story…

In my early 30s my career hit a peak. I had a quick rise of career successes in my 20s. Then in my early 30s I realized I was a big fish in a small pond. My business hit the ceiling of my high level of status in a very small industry. As the big fish in a small pond, I needed to get to the ocean of new opportunities and a new bigger business sector.

A friend recommended the book, ‘Built to Last’, an exhaustive 7-year study of 18 visionary businesses and its leaders versus 18 competitive companies. The case study included Visionary Businesses of Disney VS competitor Columbia, Nordstrom VS competitor Melville, Wal Mart VS competitor Ames.

My key take away lessons from ‘Built to Last’ study…

1. Visionary Business Leaders all wrote founding Purpose Statements, a reason of existence beyond Profits. These leaders knew the value of Purpose and to clearly state it.
2. Visionary Business Leaders all wrote founding Values declarations to protect their Purpose.
3. Visionary Business Leaders all had big goals to intentionally live the Purpose of the company.
4. Visionary Businesses with Purpose are 6X more profitable than their competition.
5. Thus, to dominate the competition it is smarter to Pursue Purpose VS Pursuit of just Profits.

Purpose always Transcends and leads to greater Profits

My problem was I did not know what my Purpose was. I could not find a plan to help me define my Purpose. So I reverse engineered a plan based on the Purpose Statements of Disney, Apple, Southwest and Nordstroms. This is how I wrote Purpose of You.

My results within the first year of living my Purpose at work saw my gross revenue increase by 3X and net revenue by 2X. Within 5 years, my gross revenue grew 20X and 10X Net.

Do your math for yourself based on your current income or revenue. Do you like the number you see?

Purpose of You became my guide for myself and now for you too. This is a business, career and lifestyle strategy for you and your life.

For 25 years I have been coaching leaders to discover and write their Purpose in an easy-to-understand statement. Purpose Statements are a business and lifestyle strategy that Walt Disney, Steve Jobs and John Nordstrom used to build their teams and dreams.

Align your individual team member’s Purpose with your organization’s Purpose.

I have used 'Purpose of You' as a ‘behind the scenes’ framework to Produce TV shows for ABC, Taylor Swift, Country Music Association, CBS, Mike Huckabee, Lifetime Television, Kraft, Yoplait, Mary Kay and MTV. My clients’ shows purposefully work, inspiring the audience(s) and successfully make millions.